Tips for Promoting Your Home Business Web Site Traffic on the freeway is bad. Traffic on the Internet is good. With over 60 million web sites on the Net, you need a solid strategy for steering customers to your home business web site. Search Engines Search engines are the yellow pages for a home business web site. Over 80% of Internet surfers use search engines to find information on the web. To get the most traffic to your site, list with the big search engine players Yahoo, Google, and MSN. Smaller search engines also get results from the big three so you'll be covered in case customers visit less popular engines.Your home business web site should also look professional, not cheap. If you aren't design savvy, spend money on a good web designer. The investment will pay off by attracting more people to your web page.

Banner advertisements can be as effective as TV spots in increasing customer awareness of your business. A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service. Try participating in a banner exchange program such as LinkExchange that connects your home business web site to other company sites that have similar customer bases. Affiliate programs offer an excellent opportunity to promote your home business web site. Affiliate businesses post links to your web page on their sites. You pay them a commission or set fee based on the amount of traffic sent to your web site. Pay arrangements vary and can be based on the number of people who visit your site or the number of customers who purchase your product.