Copywriting is the SECOND most important skill to master for online success. What is the most important skill to master if you want to make a fortune online? Many online marketing experts and gurus say that copywriting is the most important skill you need to learn to build a profitable online business. And while I agree, copywriting is a critically important skill to master. There is another skill that is even more important and profitable. In fact this skill is so powerful that if truly mastered, it will make you a great copywriter by default. So what is this powerful skill? Simple. It's testing.

Granted, all of these other skills are important. And having excellent copy to begin with will give you a strong foundation to begin your testing and it will help maximize your initial conversion rate. But over time and with continual testing even the most mediocre initial copy can be transformed into a profit pulling masterpiece. (The real magic occurs when you combine world-class copywriting WITH world-class testing... That's the stuff fortunes are made of!) Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing. They are leaving obscene amounts of money on the table and don't even know it!